Greenbook Financial Services: Press Release

Press Release

Advanced Equities and Greenbook Financial to Combine

Significantly Expanding In-House Financial Planning and Advisory Services Capabilities

CHICAGO, June 30, 2006 – Advanced Equities Financial Corp. announced today that it has signed a definitive agreement to merge Greenbook Financial Services, Inc. (“Greenbook”) into a newly formed wholly-owned subsidiary dedicated to the expanding wealth management marketplace. The merger of Greenbook into the Advanced Equities organization will strengthen Advanced Equities’ position in the financial services industry and further diversify its mix of industry leading products and services. The two parties did not disclose terms of the agreement. Closing is expected to occur within the next several weeks.

Greenbook’s delivery of integrated financial planning is based on a platform of Structure, Risk Management, Portfolio Design and Asset Protection. With this merger, Greenbook will be able to significantly expand its market to over one million small business owners nationwide. These high-net worth individuals can benefit from sophisticated qualified plan design and administration capabilities as well as robust in-house discretionary and third-party money management offerings. Greenbook is also a leading distributor of life, disability and long-term care insurance as well as fixed and equity indexed annuities.

"This merger provides valuable in-house expertise and adds scale to our financial planning capabilities," said Adam Antoniades, President of Advanced Equities Financial Corp. "The addition of Greenbook will make a significant contribution to the growth and diversification of our overall business, offering our financial consultants and advisors yet another opportunity to further develop and expand their independent businesses."

"This merger combines Greenbook’s success in delivering integrated planning solutions to small business owners with Advanced Equities’ extensive distribution capabilities and unique value proposition," said Robert Holcomb, Greenbook’s Chief Executive Officer. "The result is a more powerful, forward-thinking organization focused squarely on the needs of our advisors and their clients."

About Greenbook Financial Services, Inc.:

Greenbook Financial Services, Inc. provides integrated financial planning services to targeted market segments. Greenbook employs a conservative approach committed to regulatory compliance that seeks to avoid losses from inefficient tax planning, uncompensated investment risk and ineffective business structures. Greenbook designs, implements and administers a balanced platform of practice structure optimization, risk management, portfolio design and asset protection services to address the unique earning, spending and savings patterns of high-net worth clientele.

About Advanced Equities Financial Corp.:

Advanced Equities Financial Corp. is a leading provider of investment management, securities brokerage and venture capital investment banking services through its subsidiaries: Advanced Equities, Inc., First Allied Securities, Inc. and FFP Securities, Inc. Combined, First Allied Securities and FFP Securities represent one of the nation’s top independent retail brokerage operations with over 800 financial consultants servicing approximately $20 billion in client assets. Advanced Equities’ independent financial consultants are some of the industry’s most productive while its private client group focuses its services on meeting the specialized investment needs of the high net worth community. Advanced Equities, Inc. has established itself as the leader in providing late-stage private equity financing to emerging technology companies backed by the world’s premier venture capital firms.